One of the comments left under this video simply sums up the entire thing.
“Kendrick isn’t a rapper, he’s a storyteller” – DEE, YouTube user
Kung Fu Kenny has done it again with a video that makes you appreciate the song 10 times more. Directed by Jonas Lindstroem and the little homies, ELEMENT laments Kendrick’s visual genius. There are so many parts of the video that left me speechless, but the part that gets me the most is towards the end. As the outro plays, a figure jumps over a building with a completely blue sky behind and a little black boy watching. I don’t know what it was about this part, but I watched it over and over. Howevr, I can’t put into words, what I thought it meant. Overall, I give this video a 9.9/10. I want more, maybe a movie to fill in some holes.
