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DEI Rollbacks Spark Backlash: Boycotts and Financial Fallout for Major Brands

​In early 2025, several major U.S. corporations—including Target, Meta, McDonald's, Walmart, and Amazon—scaled back or eliminated their diversity, equity, and inclusion (DEI) initiatives. These decisions, influenced by shifting legal and political landscapes under the Trump administration, have sparked significant public backlash and financial consequences. Target Faces Significant Financial Impact Target’s decision to phase out DEI…

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7 Major Companies That Scaled Back DEI Initiatives in 2024 and Why

In 2024, several leading companies across industries have significantly scaled back their Diversity, Equity, and Inclusion (DEI) programs. This rollback reflects a broader trend of reevaluating corporate DEI strategies amidst shareholder pressure, economic challenges, and political activism. Key Companies Scaling Back DEI Initiatives Lululemon Lululemon faced shareholder lawsuits alleging that its DEI programs were ineffective…

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