5 Halloween Makeup Tutorials That Will Transform Your Costume

It's the spookiest time of the year and Halloween is almost here. Still, have no idea of what wear? We'll have no fear, MEF is here! With five easy tutorials to help you, dear. Don't worry about your costume this Halloween night. With a face this beat you'll cause a fright. So grab your foundation,…

BySincerely DaneishaOctober 30, 20180Comments

Beauty Interview

#MEFeature: Meet Zach Dishinger, 16 Year-Old Boy Boss Who’s Transforming The Beauty Industry One Lippie At A Time

Zach Dishinger may be young but he's really a big deal! Born with a strong passion for makeup artistry, Zach knew becoming an entrepreneur in the beauty industry was his destiny. I had the pleasure of speaking with Zach to discuss his latest collection Formula Z Cosmetics , upcoming projects, and what it's like being…

BySincerely DaneishaAugust 26, 20180Comments

Beauty

#MEFexclusive: Back To Beautycon LA ‘A Glimpse at the Future of Beauty & Diversity’

May your foundation match your neck, concealer be creaseless and your winged eyeliner be sharp enough to kill. Beautycon Festival made it's annual appearance this weekend in the beautiful city of sunshine Los Angeles, California at the LA Convention Center. The two-day festival brought out some of the top beauty brands, beauty bloggers, influencers, content…

BySincerely DaneishaJuly 21, 20180Comments

Beauty Interview

#MEFexclusive: We Stepped on the Pink Carpet to Talk Glamour and Diversity at Beautycon NYC

All that glitters isn’t gold, it’s Beautycon. April is ending with a bang as Beautycon kicked off its annual festival in New York City. Consisting of the most prominent beauty gurus, influencers, and makeup brands. Every year, Beautycon is one of the most anticipated events!!! We got a chance to interview pristine beauty…

ByNaosha GreggApril 25, 20180Comments

Beauty Fashion

Meet Beauty Bakerie: A Sweets-Inspired Makeup Line

Sweeter than pie. Sugar, spice, and everything nice: that’s what this makeup brand is made out of. Beauty Bakerie is the makeup industry’s newest affiliate and it has us licking our lips just thinking about it! Photo: Beauty Bakerie About the Line Beauty Bakerie was founded by Cashmere Nicole, who created the line…

ByNaosha GreggApril 14, 20180Comments

Fashion

L’Oreal Purchases Canadian Beauty Tech Firm ModiFace

L'Oreal is moving into the future as they plan to purchase Canadian beauty tech company ModiFace, allowing customers to test make-up and lipstick online. Since its founding in 2006, ModiFace’s augmented reality technology has been widely accepted by cosmetics companies and is instrumental in powering the mobile apps of LVMH’s Sephora and Estee Lauder. This will be the first time that…

ByKiara ManningMarch 19, 20180Comments

Beauty Fashion

Ulta Beauty is Facing Lawsuits Among Reselling Allegations

Ulta Trouble One of the country’s fastly-growing companies is facing lawsuits for health allegations. ULTA Beauty chain originated in Chicago and has quickly spread over the United States. The makeup and beauty stores sell a variety of products, ranging from bubble baths, perfume, and high-end makeup brands. The Problem Back in January, a Facebook…

ByNaosha GreggFebruary 28, 20180Comments

Beauty Fashion

CoverGirl Launches Their New Campaign with First Vitiligo Model!

Meet Amy Deanna, the new face of Cover Girl. Black History Month is still in full throttle and CoverGirl’s new model just made the list. Amy Deanna became the first black model with vitiligo to be the face of their new ad campaign, #IAmWhatIMakeUp. According to Glamour , works of changing…

ByNaosha GreggFebruary 24, 20180Comments

Beauty Fashion

Jeremy Scott x MAC Team Up For a Music Inspired Makeup Collaboration ?

Jeremy Scott is known for his bold and daring designs, and now the Moschino designer will have a makeup collection that reflects just that. MAC Cosmetics made the announcement in a press conference on Thursday that they will be collaborating with Scott for a music-inspired makeup collection and we are dying! Photo via Fashionista Scott's collaboration with…

ByKiara ManningJanuary 9, 20180Comments

Beauty

Fenty Beauty Releases New ‘Bomb Baby Set’ With Mini Products

Fenty Beauty is starting off 2018 with a new release. The Bomb Baby Set will feature mini versions of the brand's best-selling products. The beauty brand created by Rihanna finished off 2017 with Fenty Beauty launching their new Mattemoiselle lipsticks. With no time to waste going into 2018, they've released a brand new set featuring…

ByCaoimhe MoynihanJanuary 5, 20180Comments

Beauty

Fenty Beauty Wraps Up Their Year with New Lipsticks Dropping December 26th ?

It has been a stellar year for RiRi. Now, her beauty brand is finishing it off with a full lipstick range. See all the details about the release below. Fenty Beauty has had a lucrative year and there's one final treat for fans of the brand. "Lipstick is all about having fun and expressing your…

ByCaoimhe MoynihanDecember 22, 20170Comments

Beauty

Attention Beauty Gurus: PUMA x MAC is Happening

Yes, you have heard right. A PUMA x MAC collaboration is on the way for 2018. In an era where it seems everyone and everything are joining forces on a project, PUMA x MAC is sure to be a very interesting collection. PUMA x MAC Now it's fair to say details on what exactly the…

ByCaoimhe MoynihanNovember 9, 20170Comments

5 Halloween Makeup Tutorials That Will Transform Your Costume

#MEFeature: Meet Zach Dishinger, 16 Year-Old Boy Boss Who’s Transforming The Beauty Industry One Lippie At A Time

#MEFexclusive: Back To Beautycon LA ‘A Glimpse at the Future of Beauty & Diversity’

#MEFexclusive: We Stepped on the Pink Carpet to Talk Glamour and Diversity at Beautycon NYC

Meet Beauty Bakerie: A Sweets-Inspired Makeup Line

L’Oreal Purchases Canadian Beauty Tech Firm ModiFace

Ulta Beauty is Facing Lawsuits Among Reselling Allegations

CoverGirl Launches Their New Campaign with First Vitiligo Model!

Jeremy Scott x MAC Team Up For a Music Inspired Makeup Collaboration ?

Fenty Beauty Releases New ‘Bomb Baby Set’ With Mini Products

Fenty Beauty Wraps Up Their Year with New Lipsticks Dropping December 26th ?

Attention Beauty Gurus: PUMA x MAC is Happening

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