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L'Oreal Purchases Canadian Beauty Tech Firm ModiFace

L’Oreal Purchases Canadian Beauty Tech Firm ModiFace

L'Oreal is moving into the future as they plan to purchase Canadian beauty tech company ModiFace, allowing customers to test make-up and lipstick online. Since its founding in 2006, ModiFace’s augmented reality technology has been widely accepted by cosmetics companies and is instrumental in powering the mobile apps of LVMH’s Sephora and Estee Lauder. This will be the first time that…

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Balmain x L’Oreal Paris

Balmain and L’Oreal Paris Collab on Makeup Line

Balmain and L’Oreal Paris are branding together for an epic Color Richie lipsticks launch. The collaboration features twelve new lipstick shades designed by Balmain creative director, Olivier Rousteing . The French designer lending his creative direction to the shade selection, package design and advertising campaign for the collaboration. "L'Oréal Paris and Balmain share the same…

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