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The Art of Controversy: How Rappers Leverage Feuds and Scandals to Boost Record Sales

In the world of hip-hop, controversy is currency. Whether it's beef, rumored relationships, or shocking revelations, rappers have long mastered the art of turning drama into dollars. From Kendrick Lamar’s lyrical battles with Drake and others to Megan Thee Stallion’s clashes with Nicki Minaj, controversy often sparks as albums drop or singles debut. But are…

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#UnderControl: The Importance of Quality Control’s Impact On The Rise of City Girls

The Hip-hop marketplace is in a state of a constant transition in 2018. Behind the scenes, management companies, PR agencies, and record labels work tirelessly to maintain the relevancy of upcoming rappers. However, some imprints are more successful than others. Take Tink for example; Timbaland had the momentum, the BET nominations, The Breakfast Club cosigns…

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