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L'Oreal Purchases Canadian Beauty Tech Firm ModiFace

L’Oreal Purchases Canadian Beauty Tech Firm ModiFace

L'Oreal is moving into the future as they plan to purchase Canadian beauty tech company ModiFace, allowing customers to test make-up and lipstick online. Since its founding in 2006, ModiFace’s augmented reality technology has been widely accepted by cosmetics companies and is instrumental in powering the mobile apps of LVMH’s Sephora and Estee Lauder. This will be the first time that…

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