has had an amazing year, from showing his first collection for Louis Vuitton in Paris, to his high profile collaboration with Serena Williams. Lyst just released its report for the third quarter of 2018, and Off-White is officially the top ranked fashion brand in the world, replacing Gucci.

This is the first time that Lyst has incorporated social media metrics which includes brand follower growth and multi-platform product mentions. Following behind Off-White is Gucci, Balenciaga, Prada, and Nike. Off-White’s industrial belt for women was ranked the second most purchased piece of the summer.

This is a HUGE step up for the fashion brand, who in 2017, was ranked #34 on the list!

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