CBS is putting new efforts toward helping women within the company grow professionally, with the launch of a new program.

The initiative, called EYE Speak, will promote “female empowerment” and “help forge a path of growth and opportunity” for women at CBS and in “the entertainment industry as a whole,” according to a release.

CBS Television Studios will kick off the event on March 14 in Los Angeles with a panel of female actors and directors including Gina Rodriguez (Jane The Virgin), Maria Bello (NCIS), Sonequa Martin-Green (Star Trek: Discovery) and many others. Panelists will share their personal stories and how each is helping to move the conversation forward.

The launch event will be in concert with the Association of National Advertisers (ANA) and the #SeeHer campaign, which aims to portray girls and women accurately in media.

The network also plans to host events throughout the year, including mentorship programs and fireside chats for employees at various CBS campuses.