Balmain and L’Oreal Paris are branding together for an epic Color Richie lipsticks launch.

The collaboration features twelve new lipstick shades designed by Balmain creative director, Olivier Rousteing. The French designer lending his creative direction to the shade selection, package design and advertising campaign for the collaboration.

“L’Oréal Paris and Balmain share the same strong vision of femininity and the same goal, to empower women and offer them diverse ways to express themselves,” Rousteing said. “With this collaboration, I’m thrilled to make this idea tangible for every woman around the world.”

Rousteing is no stranger with collaborations with big brands. Balmain x H&M collection was sold out in stores and online back in 2015.

The collection will be available in September 2017 along with a “lipstick jewel edition” of three star shades exclusively sold in Balmain Paris stores.

Are you excited for the Balmain and L’Oreal Paris Collab?