February is a month of celebrations, but the star of the show is Valentine’s Day! Couples await the holiday so they can flaunt their love and honor their partners. With the expectation of nice outfits, dinner, and gifts, Feb. 14 is a special day. With that in mind, purchasing the perfect Valentine’s Day gifts for him is paramount.

They say that food is the way to a man’s heart, but there’s nothing wrong with a new pair of sneakers, too! Maybe that chain he eyes every time he goes to the mall? He may not say it, but your boo likes to feel appreciated and considered as well. Here are five Black-owned brands to gift your man for Valentine’s Day!

1. Savage X Fenty ($13+, savagex.com)

This Valentine’s Day, gift your man something you’ll both love. Launched in 2018, Savage X Fenty has been a staple in lingerie. In 2020, the brand launched a line for men. The line offers loungewear, sleepwear, and undergarments. Consider upgrading your lover’s underwear collection, all while supporting a Black-owned business!

2. Savoir Faire Cologne ($25+, savoirfaire.store)

We all love a man who smells good! Gift your boo his signature scent this year. Savoir Faire is a Black-owned cologne that launched in 2017. The cologne is perfect for date nights, holding sexy and passionate concepts. With hints of sensual musk, the “Love Suede” scent is the perfect Valentine’s Day gift for him.

3. D’USSE VSOP ($65+, dusse.com)

If your man is a cognac drinker (or a huge fan of Jay-Z), this is the perfect Valentine’s Day gift for him. Considered one of the smoothest cognac options, this brand has quickly become the go-to option. Maintaining cinnamon and floral notes, the taste is soft, ridding the burn of alcohol.

*Price may vary by location.

4. Fear of God Cable Knit Sweater ($160, fearofgod.com)

Prepare to up your man’s fashion game for Valentine’s Day. The Fear of God Cable Knit Sweater is a trendy piece that adds texture, warmth, and unique flair to any wardrobe.

Fear of God is a Black-owned luxury brand launched in 2013. In 2018, the brand launched an extension of “Essentials.” This extension continues to produce quality, high-end clothing for a more competitive price. Aside from sweaters, the brand offers hoodies, sweatsuits, joggers, and more.

5. Sons of Hollis Beard Kit ($65+, sonsofhollis.com)

Make sure your man prioritizes self-care and gift him a Sons of Hollis Beard Kit. Available in multiple bundles, each kit serves the needs of men of color with beards. As a Black-owned business, they understand the needs of curly beards — from tackling irritation to softening the strands.

This time of year is a great time to love and be loved. It’s even better when you support Black-owned brands. Show your beau your love and appreciation by adding one of these Valentine’s Day gifts for him to your shopping list!

What are you getting your man for Valentine’s Day? Let us know in the comments below.

Follow MEFeater on Twitter, Instagram, Facebook, and Pinterest for this year’s Valentine’s Day celebrations!